meet your new creative coach


Art Basel - Miami Beach - 2017

Setting intentions for the New Year - Rabun Bald - 2018

Ashley with one of her rescue pets, Ruphus



Ashley Couch is an artist, holistic coach, retiring lawyer, plant medicine enthusiast and author of articles on mindbodygreen and SivanaEast for artists trying to tackle huge goals and find their zen.

Ashley was most recently credited in the official Puff Daddy and Lady Gaga documentaries produced by Live Nation, and has been immersed in the arts her whole life, defining herself as an artist and advocate for the creative community.  By the time she reached high school, Ashley's visual artwork had been featured at the High Museum of Art and in boutiques in Atlanta, Georgia.  Ashley attended undergrad at Duke University where she earned a double major in Public Policy and Visual Art/Art History and studied Art and Art History in Florence, Italy at SACI.

Ashley attended law school at the University of Denver, serving as a Content Editor and Author for the Sports and Entertainment Law Journal and President of the Sports and Entertainment Law Society. She interned with various entities including the U.S. Fish and Wildlife Service, Rock the Earth, Forbes Top 40 sports agency K.O. Sports, Inc., and AEG Live. She then moved to Nashville where she had the opportunity to shadow and work with some of the greatest music lawyers in history.

Though she excelled in a variety of legal practice areas, winning trials and serving as a corporate executive, she always maintained a presence in the arts and entertainment industries.  After service as a lawyer at King & Spalding, for a private, multi-state dealership group, and as an indigent defense litigator  representing clients charged with felonies for the State of Georgia and Cobb County, Georgia, Ashley devoted her practice entirely to creative and entertainment industry clients. She founded The Hollan Entertainment Law Group, LLC in 2012 in Atlanta and Nashville, where she boasted industry-leading  creative clients in music, production, television, visual arts, gaming and more. In 2016, she joined Live Nation where she had the opportunity to work with high level artists, athletes and brands worldwide, negotiating and papering deals for streaming concerts, virtual reality productions, movies, music documentaries and sponsorship platforms.

Ashley has served as a Volunteer Lawyer with Tennessee Volunteer Lawyers and Professionals for the Arts as well as Georgia Lawyers for the Arts and lectures on entertainment  and business topics at legal and entertainment industry events. She previously served as Co-Chair and Content Editor of the American Bar Association Young Lawyers Division Committee on the Entertainment and Sports Industry + Vice Chair of Committees and is widely published on entertainment industry matters, entrepreneurship, legal and holistic healing topics.

In 2018, Ashley launched her holistic coaching initiative where she is guiding other artists and creative professionals through life + business to:

  • Articulate their dreams

  • Set breathtaking goals

  • Get healthy in mind, body, spirit + business

  • Create effective action plans

  • Navigate the entertainment landscape

  • Experience the magic + stay grateful

Ashley resides with her husband and their rescue pets and can be found traveling the planet, rocking out to live music, immersing herself in nature, creating art and trying to save the world.  

She is currently accepting holistic coaching clients on a limited basis, creating artwork, writing her book, empowering others to heal as a doTERRA oil fairy and preparing to get her MFA in Visual Studies and MA in Critical Studies at Pacific Northwest College of Art to explore the intersection of music, art, nature and primitive tools like holistic healing and shamanism to effectuate positive community change worldwide.


  • Duke University: Bachelor of Arts in Public Policy + Visual Art/Art History
  • University of Denver: Juris Doctor
  • Studio Arts College International: Semester in Italy studying Art + Art History
  • Berklee College of Music/Southern New Hampshire University: partial Music Business MBA coursework completed
  • Pacific Northwest College of Art: MFA in Visual Studies + MA in Critical Studies (expected graduation 2021)


  • Georgia Lawyers for the Arts: “Artist Alert: Covering Your Assets-Litigation in Entertainment,” 11.17.14 - Atlanta, GA
  • National Association of Record Industry Professionals: “Overview of Synch Deals,” 2.18.15 - Atlanta, GA
  • Atlanta Legal Experts on Pro Business RadioX: Guest Speaker with Georgia Attorney General Sam Olens, 4.28.15 -  Atlanta, GA
  • Writing Sessions America National Conference Call: “State of the Music Biz: I Want a Deal,” 5.31.15 - Atlanta, GA
  • Writing Sessions America Live Radio Event: “Monetizing Your Copyrights,” 7.23.15 - Atlanta, GA
  • Writing Sessions America Songwriter Seminar at The 5 Arts Fest: “The State of Music,” 9.12.15 - Atlanta, GA
  • Americana Music Conference and Festival: “From the Song to the Bank,” 9.16.15 - Nashville, TN
  • American Bar Association Young Lawyers Division: “Social Media and the Law: A Blessing or a Curse?,” 10.16.15 - Little Rock, AR
  • San Diego Bar Association [Remote Webinar]: “Music Law in the Digital Age,” 10.20.15 - San Diego, CA
  • Emory School of Law, Sports and Entertainment Law Society: “Careers in Entertainment Law,” 10.30.15 - Atlanta, GA
  • CLE: “Minding Your Business: Representing Creatives in the Entertainment Industry” 10.23.15 - Atlanta, GA
  • John Marshall School of Law, “An Entertainment Law Panel Discussion” 10.27.15 -  Atlanta, GA
  • American Bar Association: “Hitting a Hole in One: Licensing 101 & Best Practices for Sports Counsel,” 2.5.16 - San Diego, CA
  • John Marshall School of Law: “Live Nation Presents: Sync or Swim: Sync, Micro-licensing and Streaming” 2.20.16 -  Atlanta, GA
  • American Bar Association Young Lawyers Division: “Hit the Ground Running: Tackling the First Year” 5.6.16  - St. Louis, MO
  • Bronze Lens Film Festival Legal Mashup: “Music in Film,” 8.25.16  - Atlanta, GA
  • State Bar of Georgia “Social Media and the Law” ICLE: “Celebrities & Public Figures Legalities,” 9.16.16 - Atlanta, GA
  • John Marshall Law School Entertainment & Sports Contract Negotiation Panel/ Workshop: 9.29.16 - Atlanta, GA
  • Atlanta Legal Experts on Pro Business RadioX: Guest Speaker, 10.11.16 - Atlanta, GA



  • 2016-2017 Vice Chair of Committees and Liaisons and Programming Manager, American Bar Association, Young Lawyers Division
  • 2016-2017 Publications Committee Leader, American Bar Association Forum on the Entertainment and Sports Industries, Volunteer Lawyers for the Arts Division
  • 2015-2016 Co-Chair and Content Editor, American Bar Association Young Lawyers Division Committee on the Sports and Entertainment Industry
  • American Bar Association, Forum on the Entertainment and Sports Industries, Member
  • Georgia Bar Association, Sports and Entertainment Group Member
  • Tennessee Volunteer Lawyers and Professionals for the Arts, Volunteer Member
  • Georgia Lawyers for the Arts, Volunteer Member
  • National Association of Record Industry Professionals, Member
  • Shepherd Center Junior Committee 2011 and 2013
  • Knoxville Bar Association
  • Tennessee Bar Association
  • Delta Delta Delta Sorority
  • Atlanta Bar Association
  • Cobb County Bar Association
  • International Day of Sport for Development and Peace, Atlanta Board
  • Recipient of the American Bar Association Young Lawyers Division “Star of the Quarter” Award, Fall 2015
  • Guest Judge, American Bar Association Law Student Division Arbitration Competition, Emory University School of Law, November 2015
  • American Bar Association, “On the Rise: Top 40 Lawyers” Nominee Spring 2016
  • Georgia Trend “40 Under 40” Nominee Spring 2016
  • Super Lawyers Rising Star Nominee 2016 + 2017
  • 10 out of 10 rating on